Our Story

Food for people that can't afford to make compromises

We’ve spent decades helping professional athletes and military special operators eat well while balancing competing demands.

Busy lives make balanced nutrition a challenge - that’s where we come in.

After creating solutions for our clients, we started a food company to make it available for everyone.

Portable whole food nutrition for everyone

We only sell directly to customers to make a top quality product that anyone can afford.

COMPLETE MEALS

Nutritionally complete, delicious meals made from only the best ingredients.

TRANSPARENT PRICING

Every product includes an overview of exactly what you're getting & what you're paying for.

NO COMPROMISES

We only sell nutritionally complete products that are healthy, taste good, and help you perform.

BACKED BY SCIENCE

All of our products are backed by a wealth of scientific research matched with real-world testing.

TESTED BY THE ELITE, MADE FOR EVERYONE

Our meals were developed for professional athletes and special operators whose careers are on the line.

The Fuel My Day Foods Team

Our team has over 50 years of experience coaching, feeding, and researching nutrition and performance for everyone from military special operators to everyday people.

STRATEGY & NUTRITION SCIENCE

Craig Weller

Performance coach and special operator

STRATEGY & OPERATIONS

Jonathan Pope

Performance coach and backcountry athlete

HEAD OF TASTE

Chef Jennifer Nickle

Professional Chef

BUSINESS INTELLIGENCE

James Heathers

PhD in Psychophysiology